In the run-up to Black Friday, Pornhub, a pornographic video sharing service, is offering a deal of a lifetime – a new subscription option called “LifePlan”.

The new membership option was introduced in a video on Pornhub’s YouTube channel:

The description of the video states:

Life’s a long journey, filled with ups and downs. So you want to know that there’s someone there to lend you a hand when things get hard and the going gets rough. That’s why we created the Pornhub LifePlan, our new Pornhub Premium lifetime membership. Because no matter what comes your way, you should never lose your passion for living.

The whole point of a LifePlan Subscription is that for $299 only, which is a bit more than three years of Pornhub Premium subscription cost, you will get access to the same premium content for the rest of your life! The subscription plan includes 125,000 exclusive videos, a no-ads experience, and various 4K, 1080p, and VR content. In short, “The Premium Membership that lasts forever.”

The offer is available for a limited time only, though. Users can purchase the membership from Black Friday (November 29) to Cyber Monday (December 2).

As the vice president of Pornhub Corey Price says,

Every year for Black Friday – which is typically the busiest shopping day of the year – we’re inundated with door-buster deals for electronics, clothes and more. While you’re stocking up on traditional gifts, make sure you treat those you love most with the gift they really want and need. What's hotter than a freshly fried latke and better than cuddling up to your yuletide cutie by the fire? A lifetime membership to Pornhub Premium. Bring some cheer this holiday season and give the gift that keeps on giving.

In addition to this special deal, the company also offers the extension of the annual subscription from 12 to 16 months for the same $95. Moreover, the Modelhub videos will come with a 15% discount.