A good question, isn’t it? You won’t believe it but last year prostitutes decided to follow the modern trends and catch some fish with a nice discount bait.

It all happened in the UK. Cunning sex workers, escort girls, and sex clubs made the British men spend £500 thousand in a chat by simply offering a Black Friday discount. Swingers club Infusion made an offer one couldn’t refuse, “Pay for one evening and get one free!” Hull sex workers kept up with it, too, and offered a 20% discount under the motto “Let’s make Black Friday rough.”

The UK Office for National Statistics has calculated and found out that shopaholics spent 11 million pounds on sex on Black Friday.