Samsung's PC Browser: A Decade-Long Wait That's Aimed More as a Companion than a Rival

When Samsung launched its Internet browser for PC, it wasn’t just talking about innovation—there was a hint of ambition. Could Samsung’s latest entry shake up a market dominated by giants like Chrome and Edge? Let’s dive in to see if this browser is a game-changer or just another tool in Samsung’s ecosystem.

The Underdog in a Saturated Market

With Chrome’s towering 78.23% share, according to October 2025 data, the browser landscape is anything but welcoming to newcomers. It’s not just Google’s technical prowess that keeps it at the top; it’s the seamless integration with an ecosystem that many are reluctant to leave. Everything from Gmail to Google Docs keeps users locked into a familiar rhythm, making the idea of switching somewhat burdensome.

Samsung’s Ecosystem Play: A Solid Strategy?

Samsung’s new browser looks to leverage its extensive hardware ecosystem, offering unique sync capabilities with Samsung Cloud and Samsung Pass. For Galaxy users, this is a boon, as it ensures continuity across devices. But herein lies the catch: if you’re not fully invested in the Samsung Galaxy universe, the advantages quickly diminish. As stated in Android Police, the features shine brightest within the Samsung camp.

AI-Powered Convenience vs. Familiar Comfort

Galaxy AI features like Browsing Assist aim to make navigating the web a more seamless experience. They even process data locally for enhanced privacy—a feature highly appealing in today’s digital landscape where data security is paramount. However, this offline processing can sometimes feel sluggish, limiting the tool’s impact.

Privacy: Samsung’s Trump Card?

It’s not all hardware and AI when it comes to Samsung Internet; the browser’s privacy suite is truly compelling. With Smart Anti-Tracking, an ad blocker, and a Privacy Dashboard, Samsung’s focus on safeguarding user information is commendable. Yet, despite these advantages, asking users to forgo the Google ecosystem isn’t always an easy task. Users often opt for familiarity and convenience over privacy when it means a significant change in how they interact with digital services.

The Verdict: A Trusty Sidekick

While Samsung Internet offers some standout features, its reliance on Samsung’s ecosystem and limited extension support hold it back from becoming a primary browser. Even for the avid Galaxy user, the browser serves better as a supplementary option rather than a replacement for Chrome, especially for those tied to Google Workspace. Indeed, Samsung Internet stands as a testament to Samsung’s innovation, a browser that fits snugly into niche roles rather than repositioning the desktop browser hierarchy.