Twitter Is Rebranding Its Super Follows Feature as Subscriptions

Elon Musk announced on Twitter that the social media platform now offers content monetization options for creators again.

Apply to offer your followers subscriptions of any material, from longform text to hours long video!

Just tap on “Monetization” in settings.
— Elon Musk (@elonmusk) April 13, 2023

Namely, the company rebranded its monetized content program from Super Follows to simply Subscriptions, but it is largely the same as when it was initially launched in 2021. Super Follows allowed users to subscribe to individual users to get access to some exclusive content from that creator, such as tweets, special subscriber badges, or subscriber-only Spaces.

Users can access the feature through the Monetization tab in settings to start monetizing content. Creators can now charge $2.99, $4.99, or $9.99/month for exclusive content.

For the next 12 months, Twitter will keep none of the money.

You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor).

After first year, iOS & Android fees…
— Elon Musk (@elonmusk) April 13, 2023

Furthermore, the rebranded option does not limit people to 280 characters anymore: instead, they can release any material, from long-form text to hours-long video, according to Elon Musk.

According to Musk, Twitter will not take a cut of creators' earnings for the first year – only app stores' processing fees will be charged. Creators can expect 70 percent of their earnings from mobile and about 92 percent from web-based subscriptions.

Twitter Blue Subscribers Can Now Write 4,000-Character Tweets

Paid Twitter Blue subscribers can now create tweets of up to 4,000 characters long instead of the previous 280-character limit. As of now, the new feature is available in the United States only.

The Internet ProtocolKay Lee

Subscriptions are currently only available in the United States for select users who meet the minimum eligibility criteria of being 18 or older, having at least 10K followers, and having tweeted at least 25 times over the last 30 days.

We’re making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting.

Sign up for Twitter Blue to access these new features, and apply to enable…
— Twitter Write (@TwitterWrite) April 14, 2023

Twitter also increased the character limit per tweet from 4,000 to 10,000 for Twitter Blue subscribers and the option to add bold and italic text formatting on the web is now also available to users.