OnePlus Co-Founder Carl Pei Launched Nothing, a New Brand Focused on Consumer Tech

by Noah Harris

OnePlus co-founder Carl Pei, who parted with the company last year, has announced a new consumer technology startup that will be based in London. The first "smart devices" will be released in the first half of this year.

Carl Pei’s new company is called Nothing, and its mission is to “remove barriers between people and technology to create a seamless digital future.” In December 2020, Pei raised $7 million from many investors, including Twitch co-founder Kevin Lin, YouTuber Casey Neistat, Reddit co-founder and CEO Steve Huffman, and others.

After revealing his new project, Carl Pei did not reveal anything particular, and it is unclear what products Nothing plans to produce. When Pei was at OnePlus, the company used to release all kinds of devices from headphones and smartphones to TVs.

OnePlus 8T Concept Phone Changes Colors as You Breathe
OnePlus latest concept phone changes its color to breathe with the user. The company is using a technology called Electronic Color, Material and Finish (ECMF) for the OnePlus 8T concept phone.
The Internet ProtocolKay Lee

Nothing is expected to release smart devices and eventually build a whole ecosystem of various devices. According to the startup’s founder, Nothing plans to initially make most of its profits from hardware rather than software subscriptions.

Pei’s new company also plans to use “custom made” components for its products to differentiate them from other companies.