TikTok Introduces AI Content Labeling for Enhanced Transparency

by Kay Lee

TikTok has unveiled a new feature aimed at enhancing transparency regarding content generated through artificial intelligence (AI) tools. The move is part of TikTok's broader efforts to ensure users have a clear understanding of the content they engage with on the platform.

TikTok Adds Support for Text Posts
Previously known for its short-form videos, TikTok is now diversifying its content options with the addition of text-based posts, allowing users to share stories, poems, recipes, and more.
The Internet ProtocolKay Lee

Creators on TikTok will now have the responsibility of disclosing whether their videos or photos were created with the assistance of AI tools. To achieve this, a distinct "AI" label will be prominently displayed below the username in the corner of videos, serving as a clear indicator to viewers. Moreover, TikTok has stated that content not appropriately labeled as AI-generated could potentially be removed from the platform.

AI-generated content has been proliferating on TikTok, encompassing various forms, from realistic voice cloning to captivating visual effects. With this initiative, TikTok aims to address the challenge of distinguishing AI-enhanced content from user-generated content. This effort also aligns with TikTok's drive to prevent the spread of misleading content that could potentially deceive viewers.

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Additionally, TikTok has announced plans to test an automatic labeling system for AI-generated content in the near future. This feature aims to further simplify the process for creators while ensuring that users are adequately informed about the nature of the content they consume. The platform is also taking steps to rename its AI-powered effects to explicitly include "AI" in their names and corresponding labels.