YouTube Introduces 'Hype' Button and New Tools for Creators

YouTube has unveiled a series of new features aimed at supporting smaller creators and enhancing the platform's creative ecosystem. At the Made on YouTube event, the company announced tools designed to help creators boost their visibility, streamline content creation, and build stronger connections with their audiences.

YouTube to Label AI-Generated Content and Address Deepfakes

YouTube will introduce clearer labels for content created using AI, with a banner in the video’s description indicating that it is “altered or synthetic.” The company acknowledges that it may remove AI-created videos containing disturbing or harmful content.

The Internet ProtocolKay Lee

One of the most exciting additions is the 'Hype' button, which allows viewers to promote videos by smaller creators, helping them climb a weekly leaderboard. Available only for channels with fewer than 500,000 subscribers, viewers can hype videos in the first seven days after release, with each user limited to three hypes per week. The feature is designed to give fans a direct role in supporting creators, with the top-hyped videos gaining visibility and special badges on the platform.

YouTube Launches Free Games Section Called Playables for All Users

This feature is now rolling out to all users, providing a mix of casual games ranging from chess and crosswords to popular mobile titles like Angry Birds Showdown and Cut the Rope.

The Internet ProtocolFrank Stich

YouTube also introduced automatic dubbing, enabling videos to be automatically dubbed into multiple languages, expanding creators' reach globally. Additionally, a new Inspiration tab in YouTube Studio will assist creators in generating video ideas, titles, and thumbnails. A new Veo-powered video generation feature allows users to create short, AI-generated video clips up to six seconds long, marked with a watermark to indicate AI involvement.