Samsung has launched the Galaxy Watch FE, an entry-level smartwatch designed to bring high-end health and fitness monitoring technologies to a wider audience at a more accessible price point. Officially released in a concise press announcement, the Galaxy Watch FE is available in a single 40mm size but offers three color options: black, pink gold, and silver. Each watch is priced at $199 for the Bluetooth version and $249 for the LTE model, which will be released later this year.

The Galaxy Watch FE stands out by incorporating Samsung’s BioActive Sensor, which provides comprehensive health monitoring both day and night. This includes heart rate alerts, sleep tracking, an ECG function, and blood pressure monitoring.

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It boasts a 1.2-inch Super AMOLED display, a dual-core Exynos W920 processor, 1.5 GB of RAM, and 16 GB of storage. It also features a 247 mAh battery with wireless charging capabilities.

Designed for durability and style, the Galaxy Watch FE features a sapphire crystal glass that resists scratches and is equipped with IP68 water and dust resistance, making it suitable for everyday wear and fitness activities. Users can enjoy enhanced connectivity options including Bluetooth 5.3, Wi-Fi, NFC, and GPS. The watch also supports Samsung Wallet, allowing for easy digital payments and access to identification cards.

The new smartwatch aims to compete directly with similar offerings from Apple, providing a more budget-friendly option without sacrificing key functionalities such as health monitoring, NFC payments, and a high-quality display.