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Lil Miquela is a computer-generated digital influencer that was created using motion graphics. Brazilian-American teenager Miquela Sousa debuted on Instagram in 2016 and is a brainchild of LA startup Brud, co-founded by Sara DeCou and music producer Trevor McFedries. Miquela now has 2.5 million Instagram followers, including famous artists and musicians.
The video for the single “Hard Feelings” was created remotely and is entirely computer-generated. It features Miquela and her dance crew on the back of a flatbed truck as they move through a desert and gradually move to a more surreal landscape.