BabyBoomers

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Forget Millennials—Baby Boomers are Set to Dominate the Self-Care Market!

The term ‘self-care’ has become synonymous with millennials’ lifestyle, where yoga classes, nutritional smoothies, and mindfulness apps are as essential as breathing. However, an unexpected player is emerging in this arena—Baby Boomers. As this generation ages, they are proving to be not only participants but the driving force in

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