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Cupertino is a city in California where some companies are based, including Apple Inc. However, such Apple’s location in Cupertino has practically become a part of the company’s identity to the point that Apple itself is sometimes referred to as Cupertino. It may happen because Apple is basically the largest employer in the city and plays a significant role in the city’s life.
Apple has finally unveiled a modernized entry-level iPad and the new iPad Pro range with new Apple Pencil functionality, a powerful M2 chipset, and lots of software improvements via iPadOS 16.
On September 7, Apple held an event dubbed 'Far Out' to officially unveil its iPhone 14 lineup together with a bunch of other hardware novelties – new versions of Apple AirPods and Apple Watch.
On March 8, Apple held its first spring presentation – the Peek Performance event – in a traditional all-online format, and announced a bunch of new products and updates. The presentation was streamed on Apple's website, YouTube channel, and the Apple TV app.
According to multiple reports, the Cupertino company is expected to present the new, third-generation iPhone SE, which will not have any major design or display changes. Instead, the company will focus on internal changes.
The event may include the announcement of a new generation of iPad Pro and iPad mini tablets, AirPods, the long-awaited AirTag tracker, iMac and Mac Pro computers, MacBook Pro laptops, and next-generation Apple TV.
Apple brought new people to work with voices and then ran them through its neural text-to-speech engine that sounds more natural, with better intonation and smoother transitions between different words.
Thanks to the online format of the event, the entire global developer community will have the opportunity to learn about new technologies, tools and frameworks, as well as about new ways of interacting with Apple engineers and designers.