Meta

Meta’s new system will compare faces in ads to public figures’ profile pictures and block content if a match is identified, immediately deleting the facial data after each comparison.

These scams often involve criminals coercing young users to share intimate images under threat of public exposure. To counteract this, Instagram will now prevent users from screenshotting disappearing media sent in DMs.

The company expects the first consumer models to be available by 2027, though for now, Orion will be used internally by Meta employees for further testing and development.

Meta, the parent company of WhatsApp, will gradually roll out this feature, starting with third-party chat integration and expanding to include rich messaging features such as reactions, typing indicators, and read receipts.

Previously, responses to Stories were limited to direct messages, but now, comments will be visible to followers for up to 24 hours — the same duration as the Story itself.

This update is part of Instagram's ongoing efforts to offer a safer environment, particularly for teenagers, amidst rising concerns over online bullying and harassment.

The Reveal sticker, part of a broader update that includes music-sharing capabilities and Polaroid-style Frames, marks a significant shift in how content is interacted with on Instagram.