Reinventing Sound for TV
In a groundbreaking partnership, iWedia and Fraunhofer IIS have teamed up to integrate MPEG-H Audio into iWedia’s ATSC 3.0 software stack. This collaboration aims to transform the TV viewing experience in Brazil by supporting its new DTV+ broadcast standard, offering an immersive soundscape that fills viewers’ rooms with high-fidelity audio.
Elevating Android TV with Cutting-Edge Audio
This partnership is set to redefine the audio capabilities of Android TV devices. By combining iWedia’s expertise in ATSC 3.0 solutions with the advanced audio technology of Fraunhofer IIS, they are bringing personalized audio experiences to the forefront. Viewers can now customize sound settings, adjusting them to personal preferences for a truly bespoke entertainment experience.
Streamlining Technology for Manufacturers
The integration of MPEG-H Audio into Android TV is not just about enhancing the viewer’s experience; it also streamlines the technology adoption for manufacturers. By embedding audio management within the Android TV framework, manufacturers can easily incorporate this advanced technology into their products, setting a new benchmark for audio quality in digital broadcast standards.
A Custom Audio Experience for Brazil
Hans-Jürgen Desor, CEO of iWedia, emphasized the importance of this collaboration: “This partnership with Fraunhofer IIS is vital for iWedia to deliver state-of-the-art solutions for emerging broadcast standards like DTV+ in Brazil.” The integration of the MPEG-H codec, UI manager, and audio scene configuration will ensure Brazilian consumers enjoy unprecedented levels of audio immersion and personalization.
The Promise of Immersive Sound
Adrian Murtaza, Chief Business Development Manager at Fraunhofer IIS, shared his excitement: “MPEG-H Audio offers significant benefits for broadcast. Our joint work with iWedia will empower Brazilian consumers with immersive and personalized audio experiences.”
Looking Ahead
As stated in Broadband TV News, this innovative partnership is poised to lead the way in integrating new audio technologies for television, opening a world of possibilities for broadcasters and consumers alike. The future of TV audio is here, and it promises a listening experience like no other.
