Hollywood Reporter informed that the Toy Company Hasbro purchased Death Row Records. Hasbro is known for Mr Potato Head, My Little Pony, Transformers, Monopoly, and so on. The label Death Row is relatable to artists such as Dr.Dre, Tupac and Snoop Dog.
The deal was proclaimed at 22 of August, and by its contract with Death Row, Hasbro also gained multimedia company - Entertainment One for 4 billion $. The company owns such popular shows as Peppa Pig, Ricky Zoom and PJ Masks. EOne shareholders will receive $6,8 for each equity in cash.
Brian Goldner, executive general manager of Hasbro, declared that their Toy Company dilates its portfolio due to world-famous family brands. In such a way, Hasbro works the way up to new brand formation in the core of the family storyline.
Hasbro is expecting that the deal will be phased down by the end of 2019.