An Eventful October for Mazda
As noted in October 2025, Mazda experienced a significant shift in sales. The company reported a total of 25,161 vehicles sold in the United States, marking a stark 32.6% drop compared to the previous year. However, all was not gloomy as Certified Pre-Owned (CPO) sales increased by 2.5%, showcasing a promising aspect amidst the overall decline in new vehicle sales.
The Disturbing Downtrend
A year-to-date analysis reveals a total of 344,825 vehicles sold, translating into a modest 1.7% decrease from last year. Yet, October painted a more drastic picture with the CX-50 model impressively achieving the second-best October sales, despite the overall downturn in numbers.
A Silver Lining in CPO Sales
Mazda’s CPO sales flourish as they reach 6,177 vehicles, demonstrating growth and resilience by increasing 2.5% from October 2024. It’s a segment that underscores Mazda’s relentless efforts to maintain consumer trust and satisfaction, even as new vehicle sales experience turbulence.
Encouraging Growth in Other Markets
Notably, Mazda Canada, Inc. recorded a slight uptick with 6,815 vehicles sold in October, edging a 0.1% increase from the previous year. On a more exuberant note, year-to-date sales in Canada surged by an impressive 14.3%. Meanwhile, Mazda Motor de Mexico celebrated a 10% rise in October sales, part of a broader trend with year-to-date sales growing by 9%.
Zooming into Vehicle Performance
Delving deeper into model-specific data, the CX-50 and MX-5 Miata showed commendable performances. Yet the Mazda3, a beloved choice, saw a challenging month with a noticeable decline. However, the CX-50 TTL offset the lower figures with an uplifting 7.5% increase in October sales, a testament to its appeal and demand.
Embracing the Future
Mazda North American Operations continues to demonstrate its commitment to innovation and excellence. As stated in Mazda USA Newsroom - Home | Mazda USA News, with its rich legacy originating from Hiroshima, Japan, Mazda remains steadfast in placing humans at the heart of its design and operational philosophy. By fostering personalized experiences, Mazda uplifts its consumers amidst an era of changing automotive landscapes.
Mazda heads into the next quarter with a cautiously optimistic view, bolstered by promising signs in various markets and a resilient CPO segment that speaks volumes about its enduring quality and appeal.
