Pantone is engaged in the development and research of colors that designers and advertisers around the world could successfully use in the future for their work. Since 2000, experts annually choose one color that will set the trend for illustration and design professionals for the following year.

The Pantone Color Institute chose the color of 2020, which is Classic Blue. The results of the study are published on the organization's website.

The Color Institute affirms that PANTONE 19-4052 Classic Blue color embodies calm and confidence.

The website also says:

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

A tiny reminder: the color of 2019 is PANTONE 16-1546 Living Coral.