Experts from the Pantone Color Institute traditionally announce the defining color of the forthcoming year in early December, influencing product development and purchasing decisions across industrial design, graphic design, fashion, and other industries.
This year, Pantone has named Very Peri (Pantone 17-3938) the color of the year of 2022, a dynamic periwinkle blue color with an undertone of a violet-red, which combines the familiarity and constancy of blue with the sense of freshness and energy of red and symbolizes dynamism, creativity, imagination and moving ahead. Experts believe that Very Peri is a “symbol of the global zeitgeist of the moment and the transition we are going through.”
“As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways,” the institute wrote in a statement.
Pantone did not just choose a color this year. Instead, it developed a completely new hue for the first time in over 20 years, focusing on what is happening in the world and exploring the global agenda to reflect the transformation we are experiencing as well as the global innovations.
When creating the color, the experts turned to digital technology, which is becoming an integral part of our life, as well as the metaverse. With gaming trends, the popularity of the metaverse, and the rising artistic community, Very Peri demonstrates how digital color trends manifest in physical reality, and vice versa.
Choosing the Color of the Year requires careful research and trend analysis. Pantone experts are constantly exploring various industries, such as the entertainment and film industries, fashion, all areas of design, art and new artists, popular travel destinations, video games, and socio-economic conditions.
Last year, Pantone chose two defining colors of 2021 at once – 17-5104 Ultimate Gray and 13-0647 Illuminating, which convey a message of strength and hopefulness that is both enduring and uplifting. In 2020, Classic Blue was the color of the year.