Meghan Markle’s latest venture, a lifestyle brand named “As Ever,” has been met with a series of unexpected hurdles. Initially dubbed “American Riviera Orchard,” the brand underwent a name change due to issues surrounding trademark registration. Now, as the Duchess of Sussex seeks to establish her brand’s identity, new challenges arise with the “As Ever” trademark facing verification problems due to an unsigned application. Although the US Patent and Trademark Office has found no conflicting trademarks, Meghan must resolve these issues within three months to prevent her brand registration efforts from being abandoned.
The Trademark Tangle
The Duchess’ shift from “American Riviera Orchard” to “As Ever” was strategically aimed at overcoming previous trademark setbacks. However, fresh complications have surfaced, as the “As Ever” trademark application contains errors requiring clarification. While the initial turbulence may seem daunting, there is optimism that Meghan can navigate these hurdles successfully. As stated in The Mirror, the future of “As Ever” awaits a decisive response from Meghan’s team in the weeks to come.
Logo Controversy: A Case of Cultural Clashes
Adding to the brand’s trials is the controversy surrounding the “As Ever” logo. Featuring a palm tree and two hummingbirds, it was intended to reflect Meghan and Prince Harry’s California home and personal preferences. Yet, a striking resemblance to the town of Porreres’ heraldic coat of arms has sparked discontent in Majorca. Mayoress Xisca Mora has voiced concerns, alleging that the logo appears to be a “complete copy” of the town’s cultural symbol. Though legal action is not currently planned, the demand for modification brings another layer of complexity to Meghan’s brand aspirations.
A Visionary Lifestyle Brand
Despite these controversies, Meghan Markle remains committed to her vision for “As Ever.” Introduced in a lively Instagram video, the brand symbolizes more than a mere collection of products. Meghan conveys it as a “love language,” embracing culinary delight and effortless hosting. Currently, “As Ever” offers a delightful array of products such as raspberry spread, edible flower petals, and unique herbal teas. Meghan’s vision extends beyond the kitchen, creating experiences that uplift the everyday.
Beyond Brand Hurdles: Future Prospects
The “As Ever” brand encapsulates Meghan Markle’s passion for enhancing life’s little moments. With its comprehensive product lineup, including limited-edition wildflower honey and inventive baking mixes, the brand promises to deliver unique and meaningful experiences. While setbacks with trademark issues and design disputes present challenges, the strength of Meghan’s dedication and creativity shines through. The coming months will reveal if “As Ever” can overcome these obstacles and elegantly carve out its place in the lifestyle sector.
