In a groundbreaking move, Nine and Stan Sport have solidified their place at the heart of Australian rugby by securing an exclusive broadcast partnership with World Rugby. This prestigious deal marks the dawn of what many are calling a “golden decade” for the sport in Australia.
A Milestone Agreement
Nine and Stan Sport will remain the proud home of Rugby World Cups in Australia. This includes broadcasting the 2025 Women’s Rugby World Cup in England, followed by the 2027 Men’s and 2029 Women’s global tournaments, which will delight fans as they unfold on Australian soil. But the excitement doesn’t stop there. The agreement covers additional coveted events such as the world under-20 championship, the Pacific Nations Cup, the WXV tournaments, and the world sevens series.
Unprecedented Coverage
According to Nine, Nine’s chief executive, Matt Stanton, highlighted the transformative impact of this agreement. “Whether it’s streaming on 9Now or Stan Sport, watching at home on 9Network or listening on radio, Nine provides unparalleled access to rugby,” Stanton expressed. This partnership doesn’t only elevate the experience for fans but also enhances the visibility and appeal of sponsors’ brands.
Strengthening the Rugby Community
Nine Chair, Catherine West, praised this monumental step, stating, “Securing the rights to these global events reflects our commitment to delivering exceptional value for audiences, partners, and shareholders. Known for engendering trust amongst major sporting bodies, Nine continues to prove itself a reliable partner.”
With unmatched reach and comprehensive coverage, World Rugby Chair Brett Robinson emphasized that the deal is all about reigniting love for the sport in Australia. It’s a testament to Nine’s strategy, allowing a broader audience to engage with rugby’s thrilling tapestry.
Inspiring the Next Generation
World Rugby CEO, Alan Gilpin, echoed the sentiment by emphasizing the partnership’s role in inspiring future generations of rugby fans in Australia. “Entering a golden decade for rugby, we are enthusiastic about this partnership, which ensures visibility and inspiration through top-tier tournaments and expert coverage,” Gilpin said.
This alliance promises not only epic sporting events but also a revival of passion and excitement for rugby, giving Australian fans moments to cherish both on and off the field. As the countdown to the first of these tournaments begins, anticipation is visibly building.
Join Nine and Stan Sport as they embark on this exciting journey, bringing the best of rugby to screens across Australia and beyond.
