The World Phygital Community (WPC) is set to redefine the landscape of sports by announcing the launch of its first-ever Global Advisory Council. This council stands as a beacon for the phygital sports arena—a revolutionary blend of physical and digital sporting events. With representatives drawn from an international pool of experts, this council will mastermind the strategies that will bring phygital sports into the global limelight. “Phygital sport is more than a new category of sport - it’s a new way for people everywhere to connect through competition,” says Dan Merkley, WPC’s charismatic Chairperson and Managing Director.
Bridging the Gap: Traditional Sports Meet Digital Innovation
The Advisory Council promises an eclectic blend of leadership spanning across sports, technology, and policy. Figures like Bernt Erik Bjontegard, a former NASA scientist, and David Feng Xintao of Olympic Movement repute, promise to bridge the gap between traditional sports ethos and digital dynamism. Their collective wisdom will forge pathways that will sustainably grow the phygital sporting ecosystem.
Driving Growth: What the Advisory Council Aims to Achieve
This diverse panel is tasked with crucial objectives: elevating awareness of WPC initiatives, scouting for new markets, identifying commercial opportunities, and establishing robust regulatory standards. According to PR Newswire, this groundbreaking initiative aims to nurture an environment where physical and digital prowess coexist harmoniously, paving the way for a new genre of athletes and sports enthusiasts to emerge.
Innovating the Future: Games of the Future
Integral to this vision is the Games of the Future, an annual international event embodying the essence of phygital sports. Set to take place in Abu Dhabi in 2025 and Astana in 2026, these games will showcase the prowess of phygital athletes from around the globe, integrating physical skills with digital challenges in a groundbreaking format.
Phygital Sports: A Global Movement
WPC’s move is not just about transforming sport—it’s about creating a global movement. With leaders like Francline Fonderson and Jorge O’Ryan Schutz, who have years of expertise in technology and diplomacy respectively, the council is primed to act as a catalyst for change, driving the conversation forward internationally.
The World Phygital Community is determined to ensure phygital sports become a cultural phenomenon, reflecting our increasingly hybrid world. By bridging traditional sportsmanship with digital capacities, WPC’s Advisory Council is set to steer this evolving frontier with precision and vision. For further information, visit World Phygital Community’s website.
