Google Registry has introduced a new top-level domain, ".ing," offering individuals and businesses the chance to create memorable and distinct web addresses. Users can now purchase these domains during an early access period, albeit at an extra one-time cost, which will gradually decrease each day until December 5. After the official launch, no additional fees will apply.

While these domains don't come cheap, Google believes they will enable companies to better express their activities. The versatility of ".ing" domains allows for creative and unique website names, simplifying online branding.

This launch follows Google's plans to introduce the ".meme" domain, set for early access on November 28 and public availability from December 5. These initiatives aim to provide users with more options for crafting memorable and engaging web addresses, making the internet a more diverse and creative space.