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There is a lot that goes into the perfect go-to-market strategy, you have to consider many factors about the best ways to reach your potential customers. It was stated that having personalized marketing strategies increases client engagement by 74% of marketers.
For retailers, the COVID-19 crisis has been the best of times and the worst of times. Although many stores have been hit hard by the crisis, online retail has boomed. As a result, businesses have had to innovate to keep up with increasing eCommerce demand.