Together with regular updates and audience researching, Google strives to deliver relevant ads to the customers. By using Ads Settings of the search giant, advertisers can run their campaigns in the most transparent and manageable way.
The two new products in Google Ads are on the spot. Now ads providers will be able to reach the right customers using the search:

  • the in-market audiences;
  • detailed demographics.

In-market audiences will enable advertisers to interact with users who are considering purchasing certain goods and services.

Detailed demographics allows setting the ads more precisely, rounding up clients who have common features, e.g. students or ad space owners.
More information or some issues about Google Ads or its tools, users can learn directly from the help center.