CMF, a budget-conscious brand under the wing of tech innovator Nothing, is making its grand entrance into the consumer electronics market. The company, known for its commitment to affordability, is launching its first product lineup, which includes the Buds Pro wireless earbuds, the Watch Pro smartwatch, and the 65W GaN fast charger.

  • CMF Buds Pro

CMF's Buds Pro, priced at just $49, are wireless earbuds designed to bring premium audio quality and noise-canceling technology to the masses. With hybrid active noise cancellation (ANC) technology capable of reducing noise by up to 45dB, these earbuds are perfect for creating a serene listening environment.

One unique feature is the "transparency mode" which allows ambient sounds in so you can stay aware of your surroundings when needed. These earbuds offer up to 11 hours of continuous playback on a single charge, with the included charging case extending this to an impressive 39 hours.

Nothing Launches a More Affordable Sub-Brand Called CMF
The primary focus of CMF by Nothing will be producing visually appealing and affordable devices, targeting a broader audience. This sub-brand will introduce a range of products distinct from Nothing’s main offerings.
  • CMF Watch Pro

For those seeking a feature-packed yet budget-friendly smartwatch, CMF's Watch Pro, priced at $69, is the perfect solution. The smartwatch boasts a 1.96-inch OLED display with a resolution of 410 x 502 pixels. This screen is ideal for tracking your health and fitness goals, including heart rate monitoring, blood oxygen measurement, sleep tracking, daily step counts, and more.

The Watch Pro also connects to your smartphone, allowing you to access your contact list and even make phone calls through its built-in microphone and speaker. You can conveniently manage the smartwatch via the CMF Watch app, and the device offers an impressive battery life of up to 13 days on a single charge.

  • 65W GaN Charger

CMF's 65W GaN fast charger is another star in the lineup, available at just $39. This charger features two USB-C ports and one USB-A port, making it versatile enough to power up various devices simultaneously. According to CMF, this charger can charge up a Nothing Phone 2 to 50 percent in just 25 minutes.