John Lewis is a British store chain that releases special and touching Christmas adverts every year. Those adverts signify the beginning of holidays and the Christmas season.
This year, the video is about the friendship of a red-haired girl named Ava and a baby dragon Edgar, which makes him so peculiar. The locals don’t like Edgar because he always breathes fire at the wrong time. However, on Christmas Eve Ava manages to fix it!
John Lewis videos receive rave reviews and gain immense popularity. For instance, in 2016, an 18-year-old student Nick Jablonka misled hundreds of thousands of Internet users and did it completely unintentionally. He uploaded an amateur version of John Lewis advert two months before Christmas. Yet the video remained unnoticed for quite some time. One of the main reasons for a sudden increase in its views apparently was the approaching of Christmas holidays. People watched the amateur version more than 700 thousand times.