The Walt Disney Company recently announced the rebranding of the 20th Century Fox and Fox Searchlight. The word "Fox" will disappear from the names of the studios. At the end of the rebranding, the studios will be called 20th Century Studios and Searchlight Pictures.
The word "Fox" will disappear from the 20th Century Fox and Fox Searchlight logos, but the rest of the elements will not change. By the way, the 20th Century Fox logo had remained unchanged since 1935 when Fox Film Corporation and Twentieth Century Pictures united into one company.
The process has already been launched, and the first film in the credits of which we will see the new name of the 20th Century Studios will be the adventure picture called The Call of the Wild, featuring Harrison Ford. The movie is based on Jack London's novel, and the premiere is scheduled for February 19.
Disney did not provide any explanation for the rebranding decision of the 20th Century Fox. Apparently, Disney wants to make sure that nothing else reminds of the Fox media corporation and the previous owner of the studio. It is also possible that the word "Fox" in modern US media space is associated with sexual scandals on the Fox News network and the "toxicity" of Fox Corporation founder and former head Rupert Murdoch. This supposedly influenced the decision to rebrand.