In October, in addition to the new iPhones, Apple will introduce a new feature with access to a particular set of paid services of the company at a reduced price, and this bundled subscription service will be called Apple One.
Apple considered launching bundle plans last year, after Amazon's success with its own super-package Amazon Prime.
Apple previously included Apple TV+ with its Apple Music student subscription without the extra charge and is also giving a free one-year TV+ subscription to all new device buyers. Packaged plans with a reduced monthly subscription are an excellent opportunity to attract more customers, thereby ensuring stable income growth.
By the end of 2020, Apple expects to hit the 600 million paying subscriber milestone. Apple already has more than 550 million paying subscribers – 35 million new paid subscribers were added last quarter.
According to Bloomberg, the basic package will include Apple Music and Apple TV+. More expensive plans will also include Apple Arcade, Apple News+, and additional iCloud storage. Then there will also be a top tier that adds in Apple's new fitness service that's shaping up to take on Peloton. The structure of the bundles isn't final and may change before Apple One is announced.
Bloomberg sources are confident that Apple's Family Sharing system, which allows a family of up to six members to use one subscription, will be available in all packages.
The pricing details are still unknown. It is also unclear if it will be possible to create custom packages.
Apple currently has four major media subscriptions: Apple News+, Apple TV+, Apple Music, and Apple Arcade. Besides, Apple offers subscription plans for iCloud, Apple Care, and iPhone Leasing.