Twitter is undergoing a major transformation as it rebrands itself as "X," leaving behind its iconic blue bird logo. The change was signaled by Elon Musk, the owner of the social media platform, through a series of tweets.
— Elon Musk (@elonmusk) July 23, 2023
The new X logo, stylized in black and white, has replaced the bird logo both on the web and mobile versions. Musk envisions the new X platform as an "everything app" that will combine communication, multimedia exchange, and financial transactions.
Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.
— Elon Musk (@elonmusk) July 25, 2023
The Twitter name made sense when it was just 140 character messages going back and forth – like…
The rebranding comes after several months of tumultuous changes in Twitter's business strategy, leaving the company in a vulnerable financial position. The move has also raised concerns among analysts, as it risks losing the recognition and reputation built over years with the familiar blue bird logo.
The Internet Protocol
Nonetheless, Musk seems determined to reshape Twitter into an all-encompassing platform and face the challenges of rebranding. Only time will tell how the public receives the X transformation amidst potential legal hurdles from other companies with "X" trademarks.
