The Ministry of Tourism of Iceland intends to attract the attention of potential tourists after the quarantine ends. The agency offers people from all over the world to scream if they feel bad and desire to throw out negative emotions after the COVID-19 pandemic.

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Thanks to the original project of the Ministry of Tourism of Iceland, now anyone can shout to be heard in Iceland.

"You've been through a lot this year, and it looks like you need the perfect place to let your frustrations out," says the project's site.

In partnership with the M&C advertising agency, Saatchi UK launched the site There you can choose one of the suitable locations — a rock, field, or beach, then press the yellow button and record your soul cry.

The screams are recorded on the site and extend to Icelandic landscapes through speakers installed throughout the country. Besides, on the same site, you can listen to other people's screams.

The site is broadcasting live with a view of Iceland's nature, where the speakers are installed. Each scream record can be heard separately – it is saved in the archive on the site. People from different countries already use this project.

The tourist department also draws attention to the fact that an advertising campaign has been launched to demonstrate travel safety in Iceland, where you can spend time without crowds. The Ministry of Tourism is confident that people will look for such places after the quarantine ends.