A couple of days ago, Facebook introduced a new app called Viewpoints. It is a mobile market research app aimed at collecting data from users to improve the overall experience and quality of the company’s products.
According to Facebook’s blog post,
We believe the best way to make products better is to get insights directly from people who use them. We’ll use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community.
The app is meant to reward users by paying them for taking surveys, completing tasks, and participating in research. The users will collect points for taking part in the activities mentioned above, and at some point, a certain number of acquired points will convert into money and sent directly to your PayPal account.
All registered users will be invited to join programs. Before joining any program, though, you will find out how many points you will get, and what information will be collected. The first program that is offered is focused on well-being.
As Facebook mentions in the blog post,
We want to better understand how the use of social media like Facebook can impact people’s well-being, so we’re launching the Well-Being Survey. Information from this survey will help us build better products that aim to limit the negative impacts of social media and enhance the benefits.
The information users will be asked for when joining the app will include their name, date of birth, gender, country of residence, and an email address.
However, Facebook assures that none of this information will be sold to third parties or shared on any social media accounts without users’ permission.
Currently, the app is only available in the USA for anyone who is 18 or more and has a Facebook account. However, the company says that it plans to expand to more countries later.