Back in 2021, Google introduced BIMI (Brand Indicators for Message Identification), a tech that enabled enrolled brands to add brand logos as their email avatars to authenticated emails. Now, building on this feature, the tech giant is introducing blue verification checkmarks for verified senders in Gmail. This was announced in the company's blog post.
Blue checkmarks are designed to leverage brand trust and help users figure out whether the email's sender is a legitimate source or a scammer. In turn, it will also be easier for Google to block spam and identify fraudulent emails faster.
Companies already verified through BIMI will receive a verification checkmark automatically. Detailed instructions on how to do this are available on Google's website.
If you hover over the blue checkmark in Gmail, you will see a pop-up that confirms that the sender has verified they own both the domain and the logo in the profile image.
Gmail is introducing verification checkmarks across both Workspace and personal Google accounts.