Spotify has announced the introduction of music videos to its platform, launching a beta version for premium subscribers across 11 markets. This move allows users to switch seamlessly between audio tracks and their corresponding music videos directly within the Spotify app, enhancing the music listening experience with a visual dimension.
The feature, available in Germany, the UK, Italy, the Netherlands, Poland, Brazil, Colombia, Sweden, Indonesia, Kenya, and the Philippines, marks Spotify's latest venture into integrating different forms of media into its platform. Music videos can be accessed on the Now Playing screen of supported tracks, where users will find a "Switch to Video" option. The feature restarts the song and replaces the album artwork with the music video, which can be viewed in fullscreen mode by rotating the device.
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The selection of launch markets was based on criteria such as market size and the availability of local content. The company aims to eventually offer thousands of music videos, with current support for artists like Ed Sheeran, Doja Cat, and Ice Spice.
The introduction of music videos represents a significant step for Spotify as it seeks to offer a more immersive and engaging experience for its users. By housing music videos directly on its platform, Spotify is eliminating the need to switch between apps to watch videos, potentially keeping users engaged for longer periods. This feature not only benefits users but also offers artists another avenue to connect with their audience.
The company has expressed its commitment to expanding the catalog of available music videos and extending the feature to additional markets, based on user and artist feedback.
