YouTube is making it easier for content creators to produce engaging videos with the introduction of its new app, YouTube Create, which aims to streamline the video editing process and enhance creativity, allowing users to produce both Shorts and longer videos with ease.
YouTube Create offers a range of editing tools, including precision editing, automatic captioning in several languages, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music with beat matching technology.
Initially available in beta on Android, YouTube Create is being rolled out in select markets, including the US, the UK, Germany, France, Indonesia, India, Korea, and Singapore. The company plans to launch an iOS version of the app in 2024.
YouTube's move to create a dedicated app for content creation is reminiscent of TikTok's strategy with its CapCut app, which helps users create videos for various platforms, including TikTok.
In addition to YouTube Create, the platform introduced new AI-powered features, such as the "Dream Screen" tool, which enables creators to generate AI-generated backgrounds for Shorts.