Apple has officially announced an event slated for October 30, and it's not your typical mid-morning affair – this one is dubbed 'Scary Fast' and takes place at 5PM Pacific Time. The evening timing leans into the Halloween theme, with the event being held virtually. Apple Park will not host any in-person gathering this time.

The primary expectation for this event is the unveiling of new Macs featuring M3-series chips. Reports suggest updates to the 14-inch and 16-inch MacBook Pro systems, along with a refreshed 24-inch iMac. While most anticipate the arrival of base M3 models, it's unclear whether M3 Pro and Max systems will be part of the lineup.

Apple enthusiasts can tune into the event, which streams virtually on October 30 at 5PM PT/8PM ET, through Apple's website, YouTube, or the Apple TV app. This event marks Apple's additional hardware announcement for the year, with expectations running high for the reveal of the next-generation desktop silicon.

Apple Announces iPhone 15 Launch Event on September 12
In addition to the iPhone lineup, Apple is expected to introduce the new Series 9 smartwatches with screen sizes of 41 and 45 millimeters, as well as the next-gen Apple Watch Ultra.

Apple typically uses such events to showcase its newest technology and product enhancements, often with a strong focus on innovation. However, as usual, Apple has kept the specifics under wraps, leaving fans and industry insiders eagerly awaiting what's in store.

Apple's previous presentation took place in September 2023, where the company unveiled its lineup of iPhone 15 smartphones.