Meta, the parent company of Facebook and Instagram, has announced the launch of ad-free subscriptions for users in the European Union. Starting in November, individuals in the EU, European Economic Area (EEA), and Switzerland will have the option to pay for a monthly subscription that allows them to use Facebook and Instagram without encountering ads.
The subscription, priced at €9.99/month on the web or €12.99/month on iOS and Android devices, aims to address concerns raised by European Union regulators regarding Meta's advertising practices and data collection methods. Users who opt for this subscription will not have their data used for ad targeting.
Beginning March 1, 2024, an additional fee of €6/month on the web and €8/month on iOS and Android will apply for each additional linked account.
This move comes as part of Meta's efforts to comply with evolving European regulations, including the Digital Markets Act and the General Data Protection Regulation (GDPR). The company believes that offering this subscription model will align with the privacy requirements set forth in these regulations.
For users who choose not to subscribe, Meta will continue to provide free access to its platforms, with ads tailored to their interests.
Meta also hints at plans for a separate subscription designed for teenage users. Starting from November 6, the company will temporarily cease showing ads to teenagers in the region, although the duration of this pause remains undisclosed.