In a recent blog post, Meta announced that it is globally rolling out new TikTok-like tools for content creators to make using Reels easier both on Facebook and Instagram. The new editing tools will make it easier for creators to opt out of using TikTok to edit short clips and help encourage them to create, edit, and schedule original content with Reels.
Instagram Reels will now let users import their own audio of at least five seconds long from their camera roll to their short clips. Reels can now also last up to 90 seconds and feature interactive stickers for polls, quizzes, and emojis – just like what we are used to in Instagram stories. Instagram has also launched templates, which will allow you to use and copy the structure of the video you just watched.
After launching in February on Facebook's iOS and Android apps, Facebook Reels is now available on desktop with tools available in the Creator Studio. According to Meta, users will be able to create, edit and publish Facebook Reels from web browsers via the Creator Studio, as well as schedule their Reels on Facebook.
Creators will also be able to cut clips from live broadcasts into 60-second videos. In addition to the fact that Facebook Reels is now available on desktop, there are several new audio tools, including voiceovers and a Sound Sync feature that automatically syncs the video to the beat of the selected song. Facebook Reels also supports text-to-speech narration with several digital voices in published videos.
Meta is expanding its efforts to promote Reels by helping content creators make their work more visible. The company says it will now begin recommending Facebook Reels in the feed globally. As for Instagram creators, Meta encourages them to start cross-posting their Reels to Facebook.
Meta is adding so many new tools as the company tries to keep up with TikTok, which is growing rapidly, and makes competing with TikTok one of its top priorities.