Instagram is piloting a dedicated content feed that exclusively displays posts from users who have subscribed to the Meta Verified program. This move by Instagram is seen as a way to encourage more users to sign up for the subscription service.

The new feature, which is currently in testing, allows users to toggle a switch that filters their main and Reels feeds to show content solely from Meta Verified and legacy verified users. It aims to provide a more streamlined experience for those who have paid for Meta Verified subscriptions, costing $11.99 per month on the web and $14.99 per month on mobile.

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Instagram believes that these changes will prevent users from receiving unwanted visual content from people they don’t follow, and also hinder repetitive messages from strangers.

Meta Verified subscribers gain several benefits, including a blue checkmark, enhanced customer support, increased visibility in search and comments, and exclusive stickers. This move by Instagram is an effort to highlight these benefits and make the subscription more appealing.

Instagram head Adam Mosseri shared the news, saying they are exploring this feature as a way to give people more control over their Instagram feeds and help businesses and creators gain more visibility.

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The launch of broadcast channels on Instagram opens up new opportunities for creators to interact with their followers, fostering a more dynamic and engaging platform for content dissemination and interaction.

While the concept of a dedicated feed for Meta Verified users has raised questions about its utility for regular users, it aligns with Meta's broader strategy to promote paid verification services and encourage user engagement. Similar approaches have been implemented on other platforms, like X Premium, which boosts the visibility of paid accounts in conversations and search results.