Due to the NASDAQ report, after the annual fall presentation, Apple's capitalization again exceeded $1 trillion.

On the evening of September 11, a day after the announcement of the new products, Apple was valued at $1 trillion 10 billion 443 million. The share price at the close of trading showed an increase of 3.18% and reached the mark of $223.6 per share.

In fall 2018, Apple became the first American company in history, whose market capitalization exceeded $1 trillion. But later it decreased and in the last few months kept near the mark of $950 billion. Unfortunately, sales of the X series were not that profitable as Cupertino expected, and the Trade War tariff increasing also made the situation more complicated.

Recall that on September 10, Apple introduced three new models of iPhone, inexpensive iPad, the 5th generation of smart Apple Watch and announced prices for new subscription services Apple TV+ and Apple Arcade.

Moreover, Tim Cook encouraged customers to use their products as they offer a free subscription to entertaining services for one year.