Apple has acquired the Canadian AI startup DarwinAI, marking a significant expansion of its capabilities in artificial intelligence, Bloomberg reports.

This move is part of Apple's strategy to integrate more advanced AI features into its devices, as opposed to relying solely on cloud-based solutions. The acquisition brings the expertise of DarwinAI's team, including AI researcher Alexander Wong from the University of Waterloo, directly into Apple's AI division.

DarwinAI is recognized for its innovations in making AI models both smaller and faster, a valuable asset for Apple's goal of enhancing on-device AI. This technology is particularly crucial for Apple as it continues to develop iOS 18, which is expected to include new AI-powered features. Apple has been relatively quiet in the generative AI space compared to competitors like OpenAI, Google, Meta, and Microsoft. However, CEO Tim Cook has hinted at a significant AI announcement for 2024, promising that Apple will "break new ground" in the field.

This acquisition not only underscores Apple's commitment to advancing its AI technology but also positions the company to compete more effectively in the rapidly evolving generative AI market.