After a meteoric rise, Clubhouse, the invite-only social audio app that took the world by storm during the early days of the pandemic, seemed to fade from the limelight as quickly as it arrived. However, the social media platform is back, and it's trying to reinvent itself.
The company has unveiled "the new Clubhouse," introducing a new feature called Chats – a sort of group conversations where you can contribute using your voice. It's akin to a group Instagram story but with voice messages instead of text. Plus, Clubhouse transcribes these voice messages for added convenience.
Chats can be set to friends only or friends of friends. This new feature doesn't replace the live audio rooms that initially made Clubhouse popular but adds a unique twist to the platform.
Clubhouse's popularity soared during the pandemic, boasting tenfold month-to-month growth at its peak. However, as the world adapted to the new normal, its user base dwindled. The emergence of competitors like Twitter's Spaces didn't help either.
This reinvention could be a crucial opportunity for Clubhouse to reclaim its former glory.