Apple has unveiled its first-ever ad for the highly-anticipated Vision Pro headset, echoing the iconic style of its original iPhone commercial. The ad, titled "Get Ready," showcases clips from popular movies and TV shows featuring characters putting on various eyewear and helmets, creating excitement around wearing the Vision Pro headset.
The Vision Pro headset will be available for purchase in the US starting on February 2, with pre-orders starting on January 19. Priced at $3,499 for the 256GB model, it will be available both online and at all US Apple Store locations.
The era of spatial computing has arrived! Apple Vision Pro is available in the US on February 2. pic.twitter.com/5BK1jyEnZN
— Tim Cook (@tim_cook) January 8, 2024
This revolutionary headset marks Apple's entry into spatial computing, offering a blend of digital content and the physical world. Users will control the device with their voice, hands, and eyes. An all-new App Store will provide access to over a million apps from iOS and iPadOS ecosystems, along with new visionOS experiences.
Apple Vision Pro also supports spatial games and immersive video content, making it a versatile device for both work and entertainment. It will offer enhanced communication experiences, and the EyeSight feature makes the headset appear transparent to others, allowing eye contact.
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While the price point may limit widespread adoption, the Vision Pro is poised to revolutionize how users work, collaborate, connect, and enjoy entertainment. Apple's Vision Pro is set to redefine the era of spatial computing, offering a unique and immersive experience for early adopters and developers alike.
